I am Francesca Patanè, a graphic designer and creative director, passionate about storytelling through visual art, illustration and digital collage. Working as an independent freelancer, I build visual identities with a little attitude. I focus predominantly on branding identity, advertising campaign, social media marketing, editorial and layout. With a background in fine arts and a love for experimentation, I bring a unique perspective, blending traditional techniques with modern flair.
My style is vibrant and bright and bold and full. It is largely inspired by everyday life, music, quotes, geometry, body anatomy and my daily thoughts that are listed over way too many phones 'notes'.
From conception to outcome, I use finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, brand, packaging and advertising.
My mantra: CON AMORE O NIENTE
